5 Tips on Creating an Instagram Content Plan for Small Businesses


Over 90% of marketers say the top benefit of social media marketing is business exposure, too. With a strong Instagram content plan, you can start reaching more customers online. 

Not sure how to start marketing with Instagram?

With these tips, you can create content for Instagram, engage your audience, and expand your reach. Start socializing with these simple tips today!

1. Know Your Audience

Before rushing to create social media marketing content, it’s important to pinpoint your target audience. Otherwise, your content for Instagram won’t appeal to their interests.

In fact, 74% of people get annoyed when content doesn’t match their interests. Another 52% will even switch to your competitors if you’re not personalizing. 

Researching your audience will allow you to create personalized content based on their needs, goals, and interests.

Define your audience based on demographics and psychographics. Determine which accounts they’re already following, too. Gathering competitor research could help you spot opportunities for your own Instagram content plan. 

2. Optimize Your Profile

Make sure your Instagram profile is optimized and ready to engage customers.

First, make sure you’re using a branded icon. Maintain brand consistency across all marketing channels, too. Consistency will help brand awareness and recognition grow. 

Consider cleaning up your highlight images as well. You can use this instagram story highlight cover template to get started. 

3. Create Content

Once you’ve gathered research and understand what your customers care about, start creating different types of content based on their interests. When marketing with Instagram, don’t focus on selling. Instead, provide your followers with interesting, engaging content.

Try offering them helpful advice and tips, too.

Experiment with different types of content, including still images, carousels, Reels, and Stories. Use live videos to engage customers in real-time, too. 

4. Engage With Others

Make sure you’re staying social! Engaging with other social media accounts can help you build a following.

Comment on other accounts. Respond when your followers comment on your posts, too.

Consider boosting engagement by hosting a contest. Ask your followers to tag their friends and follow you as an “entry.” Each friend they tag will help you reach another follower. 

5. Analyze and Adjust

Once you start marketing with Instagram, make sure to review your analytics on a weekly basis. Analyzing your data can help you pinpoint opportunities for growth.

For example, which posts helped you gain the most engagement? What time of day helps you reach the most followers? Which hashtags are expanding your reach?

Use this data to adjust your social media marketing strategy in the future. 

Stay Social: 5 Tips for an Effective Instagram Content Plan

Developing an Instagram content plan is easier than you might realize. Use these tips to start marketing with Instagram. Then, adjust your plan based on the data you’ve gathered.

With these tips, you can keep your followers interested and engaged throughout the year.

Searching for more tips? You’re on the right blog!